Willow Creek Nursing and Rehabilitation Center

2401 Wayne Memorial Drive, Goldsboro, NC 27534 · CCN 345113 · 200 certified beds · Data as of 2026-07-01

CMS overall2 of 5CMS inspections2 of 5CMS staffing2 of 5CMS quality4 of 5

Star ratings are issued by CMS (the federal Centers for Medicare & Medicaid Services), not by NursingHomeLens. We report them; we do not rate or rank facilities.

State inspectors recorded 2 citation(s) in the last three years where CMS determined a resident was actually harmed.

Serious inspection findings

2026-02-13 ACTUAL HARM (tag F0689, severity G)
Quality of Life and Care Deficiencies · correction not recorded in CMS data
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
2026-02-13 ACTUAL HARM (tag F0684, severity G)
Quality of Life and Care Deficiencies · correction not recorded in CMS data
Provide appropriate treatment and care according to orders, resident’s preferences and goals.

Staffing, from payroll records

Nursing hours / resident / day

3.23

state median 3.11

Weekend staffing gap

−5%

fewer nursing hours on weekends · state median −7%

RN hours / resident / day

0.34

registered nurses only

Contract (agency) staff

30%

share of all nursing hours

Nursing staff turnover

59%

per year, per CMS

Source: CMS Payroll-Based Journal, 2026Q1, 90 reported days — actual payroll data, not the facility's own estimates.

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Penalties and enforcement

2 enforcement action(s), totaling $10,964 in fines.

DateTypeAmount
2026-02-13Fine$4,394
2024-12-06Fine$6,570

Ownership

Ownership type: For profit - Limited Liability company. Part of the PRINCIPLE LONG TERM CARE chain.

Other facilities under the same ownership, with their CMS overall ratings:

Full citation history

By severity: No harm, potential for minimal harm: 1 · Actual harm: 2 · Potential for more than minimal harm: 16

Survey dateTagCategorySeverityCorrected
2026-03-19F0584Resident Rights DeficienciesBnot recorded
2026-03-19F0812Nutrition and Dietary DeficienciesEnot recorded
2026-02-13F0684Quality of Life and Care DeficienciesGnot recorded
2026-02-13F0689Quality of Life and Care DeficienciesGnot recorded
2025-01-24F0580Resident Rights DeficienciesDnot recorded
2024-12-06F0584Resident Rights DeficienciesDnot recorded
2024-12-06F0602Freedom from Abuse, Neglect, and Exploitation DeficienciesDnot recorded
2024-12-06F0656Resident Assessment and Care Planning DeficienciesDnot recorded
2024-12-06F0658Resident Assessment and Care Planning DeficienciesDnot recorded
2024-12-06F0695Quality of Life and Care DeficienciesDnot recorded
2024-12-06F0726Nursing and Physician Services DeficienciesDnot recorded
2024-12-06F0760Pharmacy Service DeficienciesDnot recorded
2023-11-30F0582Resident Rights DeficienciesFnot recorded
2023-11-30F0584Resident Rights DeficienciesDnot recorded
2023-11-30F0677Quality of Life and Care DeficienciesDnot recorded
2023-11-30F0688Quality of Life and Care DeficienciesDnot recorded
2023-11-30F0689Quality of Life and Care DeficienciesEnot recorded
2023-11-30F0812Nutrition and Dietary DeficienciesEnot recorded
2023-11-30F0867Administration DeficienciesFnot recorded

Sources: CMS Provider Information, Health Deficiencies, Penalties, and Ownership datasets (data.cms.gov/provider-data), processed 2026-07-01; CMS Payroll-Based Journal daily staffing. Find this facility on Care Compare: search “Willow Creek Nursing and Rehabilitation Center, Goldsboro” at medicare.gov/care-compare.