Latta Road Nursing Home East

2102 Latta Road, Rochester, NY 14612 · CCN 335618 · 40 certified beds · Data as of 2026-07-01

CMS overall3 of 5CMS inspections3 of 5CMS staffing2 of 5CMS quality2 of 5

Star ratings are issued by CMS (the federal Centers for Medicare & Medicaid Services), not by NursingHomeLens. We report them; we do not rate or rank facilities.

State inspectors recorded 1 citation(s) in the last three years where CMS determined a resident was actually harmed.

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Serious inspection findings

2025-01-16 — ACTUAL HARM (tag F0805, severity G)

Nutrition and Dietary Deficiencies · correction not recorded in CMS data

Ensure each resident receives and the facility provides food prepared in a form designed to meet individual needs.

Staffing, from payroll records

Nursing hours / resident / day

3.18

state median 3.31

Weekend staffing gap

−7%

fewer nursing hours on weekends · state median −11%

RN hours / resident / day

0.15

registered nurses only

Contract (agency) staff

share of all nursing hours

Days with zero RN hours reported

with residents present

Nursing staff turnover

46%

per year, per CMS

Source: CMS Payroll-Based Journal, 2026Q1, 90 reported days — actual payroll data, not the facility's own estimates.

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Penalties and enforcement

1 enforcement action(s), totaling $8,979 in fines.

Date	Type	Amount
2025-01-16	Fine	$8,979

Ownership

Ownership type: For profit - Individual. Part of the HURLBUT CARE chain.

Other facilities under the same ownership, with their CMS overall ratings:

Conesus Lake Nursing Home, LLC (Livonia, NY) — CMS overall5 of 5
Waterview Heights Rehabilitation and Nursing Cente (Rochester, NY) — CMS overallnot rated
Avon Nursing Home L L C (Avon, NY) — CMS overall4 of 5
Newark Manor Nursing Home Inc (Newark, NY) — CMS overall4 of 5
Maple City Rehabilitation and Nursing Center (Hornell, NY) — CMS overall1 of 5
The Hurlbut (Rochester, NY) — CMS overall2 of 5
Woodside Manor Nursing Home Inc (Rochester, NY) — CMS overall4 of 5
Seneca Nursing & Rehabilitation Center, LLC (Waterloo, NY) — CMS overall4 of 5

Full citation history

By severity: No harm, potential for minimal harm: 1 · Actual harm: 1 · Potential for more than minimal harm: 15

Survey date	Tag	Category	Severity	Corrected
2025-04-18	F0582	Resident Rights Deficiencies	D	not recorded
2025-04-18	F0677	Quality of Life and Care Deficiencies	D	not recorded
2025-04-18	F0695	Quality of Life and Care Deficiencies	D	not recorded
2025-04-18	F0700	Quality of Life and Care Deficiencies	D	not recorded
2025-04-18	F0812	Nutrition and Dietary Deficiencies	D	not recorded
2025-04-18	F0880	Infection Control Deficiencies	D	not recorded
2025-01-17	F0729	Nursing and Physician Services Deficiencies	D	not recorded
2025-01-16	F0610	Freedom from Abuse, Neglect, and Exploitation Deficiencies	D	not recorded
2025-01-16	F0805	Nutrition and Dietary Deficiencies	G	not recorded
2023-08-08	F0610	Freedom from Abuse, Neglect, and Exploitation Deficiencies	D	not recorded
2023-08-08	F0657	Resident Assessment and Care Planning Deficiencies	D	not recorded
2023-08-08	F0756	Pharmacy Service Deficiencies	D	not recorded
2023-08-08	F0760	Pharmacy Service Deficiencies	D	not recorded
2023-08-08	F0761	Pharmacy Service Deficiencies	D	not recorded
2022-03-25	F0582	Resident Rights Deficiencies	B	not recorded
2022-03-25	F0677	Quality of Life and Care Deficiencies	D	not recorded
2022-03-25	F0761	Pharmacy Service Deficiencies	D	not recorded

Sources: CMS Provider Information, Health Deficiencies, Penalties, and Ownership datasets (data.cms.gov/provider-data), processed 2026-07-01; CMS Payroll-Based Journal daily staffing. Find this facility on Care Compare: search “Latta Road Nursing Home East, Rochester” at medicare.gov/care-compare.