SHORE POINTE CARE CENTER

139 GRANT AVE, EATONTOWN, NJ 07724 · CCN 315177 · 178 certified beds · Data as of 2026-07-01

CMS overall1 of 5CMS inspections1 of 5CMS staffing4 of 5CMS quality4 of 5

Star ratings are issued by CMS (the federal Centers for Medicare & Medicaid Services), not by NursingHomeLens. We report them; we do not rate or rank facilities.

State inspectors recorded 1 immediate-jeopardy citation(s) here in the last three years — CMS's most serious level.

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Serious inspection findings

2025-11-17 — IMMEDIATE JEOPARDY (tag F0689, severity J)

Quality of Life and Care Deficiencies · correction not recorded in CMS data

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

2025-01-09 — ACTUAL HARM (tag F0692, severity G)

Quality of Life and Care Deficiencies · correction not recorded in CMS data

Provide enough food/fluids to maintain a resident's health.

Staffing, from payroll records

Nursing hours / resident / day

3.03

state median 3.29

Weekend staffing gap

−16%

fewer nursing hours on weekends · state median −5%

RN hours / resident / day

0.70

registered nurses only

Contract (agency) staff

share of all nursing hours

Nursing staff turnover

38%

per year, per CMS

Source: CMS Payroll-Based Journal, 2026Q1, 90 reported days — actual payroll data, not the facility's own estimates.

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Penalties and enforcement

2 enforcement action(s), totaling $135,795 in fines.

Date	Type	Amount
2025-11-17	Fine	$108,154
2025-01-09	Fine	$27,641

Ownership

Ownership type: For profit - Partnership. Part of the THE ROSENBERG FAMILY chain.

Other facilities under the same ownership, with their CMS overall ratings:

BLUE RIDGE CARE CENTER LLC (DALLAS, GA) — CMS overall3 of 5
PEACHTREE NURSING AND REHABILITATION LLC (LAGRANGE, GA) — CMS overall3 of 5
GREEN ACRES CARE CENTER LLC (LAGRANGE, GA) — CMS overall2 of 5
RUNNELLS CENTER FOR REHABILITATION & HEALTHCARE (BERKELEY HEIGHTS, NJ) — CMS overall1 of 5
MAJESTIC CENTER FOR REHAB & SUB-ACUTE CARE (CAMDEN, NJ) — CMS overall2 of 5
PALACE REHABILITATION AND CARE CENTER, THE (MAPLE SHADE, NJ) — CMS overall1 of 5
ROSE MOUNTAIN CARE CENTER (NEW BRUNSWICK, NJ) — CMS overall2 of 5
COUNTRY ARCH CARE CENTER (PITTSTOWN, NJ) — CMS overall5 of 5

Full citation history

By severity: No harm, potential for minimal harm: 1 · Actual harm: 1 · Potential for more than minimal harm: 23 · Immediate jeopardy: 1

Survey date	Tag	Category	Severity	Corrected
2025-11-17	F0689	Quality of Life and Care Deficiencies	J	not recorded
2025-01-09	F0584	Resident Rights Deficiencies	D	not recorded
2025-01-09	F0607	Freedom from Abuse, Neglect, and Exploitation Deficiencies	D	not recorded
2025-01-09	F0658	Resident Assessment and Care Planning Deficiencies	D	not recorded
2025-01-09	F0692	Quality of Life and Care Deficiencies	G	not recorded
2025-01-09	F0759	Pharmacy Service Deficiencies	D	not recorded
2025-01-09	F0803	Nutrition and Dietary Deficiencies	F	not recorded
2025-01-09	F0836	Administration Deficiencies	C	not recorded
2025-01-09	F0880	Infection Control Deficiencies	D	not recorded
2025-01-09	F0882	Infection Control Deficiencies	F	not recorded
2023-09-29	F0584	Resident Rights Deficiencies	E	not recorded
2023-09-29	F0656	Resident Assessment and Care Planning Deficiencies	D	not recorded
2023-09-29	F0658	Resident Assessment and Care Planning Deficiencies	D	not recorded
2023-09-29	F0677	Quality of Life and Care Deficiencies	D	not recorded
2023-09-29	F0684	Quality of Life and Care Deficiencies	D	not recorded
2023-09-29	F0686	Quality of Life and Care Deficiencies	D	not recorded
2023-09-29	F0698	Quality of Life and Care Deficiencies	D	not recorded
2023-09-29	F0925	Environmental Deficiencies	E	not recorded
2022-05-26	F0550	Resident Rights Deficiencies	D	not recorded
2022-05-26	F0558	Resident Rights Deficiencies	E	not recorded
2022-05-26	F0577	Resident Rights Deficiencies	D	not recorded
2022-05-26	F0584	Resident Rights Deficiencies	D	not recorded
2022-05-26	F0657	Resident Assessment and Care Planning Deficiencies	D	not recorded
2022-05-26	F0684	Quality of Life and Care Deficiencies	D	not recorded
2022-05-26	F0688	Quality of Life and Care Deficiencies	D	not recorded
2022-05-26	F0812	Nutrition and Dietary Deficiencies	F	not recorded

Sources: CMS Provider Information, Health Deficiencies, Penalties, and Ownership datasets (data.cms.gov/provider-data), processed 2026-07-01; CMS Payroll-Based Journal daily staffing. Find this facility on Care Compare: search “SHORE POINTE CARE CENTER, EATONTOWN” at medicare.gov/care-compare.